https://ggtv.space/home daily 1.0 2026-04-16 https://images.squarespace-cdn.com/content/v1/637669da8915de235287c90f/bae9ec4d-e459-427e-af09-6fec319ae9d5/Screenshot+2026-01-22+at+3.03.41%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/637669da8915de235287c90f/cda4396a-6d79-4f31-ad42-436a7c454a3e/GEORGIE_GREVILLE.jpg Home - Georgie "GG" Greville has spent two decades at the intersection of culture, creativity, and meaning-making: directing award-winning music videos and large-scale immersive experiences, and co-founding Milk Makeup, one of the most beloved and values-driven clean beauty brands of its generation. Her direction for Florence and the Machine's Dog Days Are Over won a VMA for Best Art Direction. Her immersive experience for Target won a Cannes Gold Lion and entered the MoMA permanent collection. Her decade leading Milk Makeup's inclusive identity grew the brand to over $150M in revenue before its acquisition by Waldencast in 2022. She attributes the brand's unprecedented cultural reach not to conventional strategy but to the understanding that people don't buy products, they buy meaning: that the greatest marketing power comes from speaking truth from your highest embodied values. Since stepping away from the brand, GG has devoted herself to the territory she believes is the next great frontier: the reintegration of art, spirituality, and technology as vehicles for genuine initiation and collective healing. Shaped by her own profound initiations through birth, motherhood, and the marginalization of creativity in corporate culture, her work draws from animism, feminist art history, indigenous earth-honoring traditions, somatic ritual, and the understanding that art and spirituality were never meant to be separate. She walks the edge between the language of culture and the language of the sacred, and has spent her career proving that the two are not as far apart as we have been told. Now based in Ojai, California, GG's current work brings this vision into direct practice. She leads a course exploring the archetypal feminine that restores art to its original role as mythic and animist practice, rooted in the body, in ritual, and in genuine relationship with the living world. Her most ambitious project yet is a devotional land art foundation that brings together contemporary art, immersive technology, and ancient ceremonial tradition, designed as a permanent destination for earth-based devotion and ritual transformation. Not a return to what once was, but an initiation into what is ready to emerge through us now. GG has been featured as a cultural voice in The New York Times, Vogue, Allure, W Magazine, and at SXSW, Harvard Business School, and The Philosophical Research Society. https://ggtv.space/shop daily 0.75 2022-11-17 https://ggtv.space/shop/p/conference-ticket-party-fh732 monthly 0.5 2022-06-07 https://images.squarespace-cdn.com/content/v1/624b503cb1a5b60629568349/1649102913643-DAOJ9YLRRDVWUT7EIXFL/2005.37.4_PS2.jpg Shop - Conference Ticket + Party https://ggtv.space/shop/p/conference-ticket-gzzbf monthly 0.5 2022-06-07 https://images.squarespace-cdn.com/content/v1/624b503cb1a5b60629568349/1649102913574-1Q6F87WNX7VP683MZ607/2005.37.4_PS2.jpg Shop - Conference Ticket